A Few
Success Stories

Mission:

Increase brand favorability and increase sales across multiple brands.​

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Challenge:

Strategically boost the award winning "Thank You Mom" Olympics campaign focused around the mothers of athletes.

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Solution:

We created 21 short documentary films, shot across 13 different countries, sharing the stories of the mothers of Olympic athletes who sacrificed everything to help their children become champions.

Mission:

Increase brand awareness, affinity, sales with young women.​

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Challenge:

Reebok was undergoing a transformation from pure athletic sponsorships and endorsements, to broader customer inspired themes, which were to be targeted across multiple demographics with customized campaigns. Our challenge was to create a campaign that focused on increasing brand affinity with young women across the United States.

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Solution:

To make in-roads with the audience, we fashioned a unique distribution partnership where young women loved to spend time; Pinterest! A contest was launched on Pinterest for young women to nominate a female "Pin-spiration" athlete who encouraged them to be active and live a healthy lifestyle. We then selected 6 winners across the United States, whose stories were featured in several short documentary films and multi-channel content advertisements to great fanfare.

Mission:

Launch the Battlefield 1 video game to immediate fanfare.

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Challenge:

We were tasked with launching the highly anticipated and fully redesigned Battlefield 1 video game with a video trailer that would premiere at the EA Apex Legends Global Series. With gamer tastes and expectations extremely high, the stakes were big.

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Solution:

We crafted a 2.5 minute video game trailer unlike any other. We brought in 10 of the top video game influencers to not only test out the game, but compete against each other in real game play. The high energy trailer featured not only the video game details, story and game play, but also commentary and endorsements from some of the top E-sports athletes in the world. 

Mission:

Launch the Virgin Visa credit card to airline customers, with tie-in to the hit Virgin America Safety Dance video.

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Challenge:

Virgin America airlines launched with massive fanfare, alongside their airline Safety Video, which reimagined a the boring topic into a modern musical with celebrity dancers. Our task was to successfully launch the accompanying airline credit card. 

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Solution:

Inspired by the incredible dancers of the Safety Video, we crafted a campaign focused around dance as storytelling vehicle, inside the animated world of the Virgin America brand. We launched a nation-wide casting process to discover three undiscovered mega-talent dancers who were featured in 3 vignette commercials that highlighted aspects of the credit card with choreographed dance moves. 

Mission:

Increase brand affinity by promoting Intel ISEF with high value stakeholders and audiences around the globe.

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Challenge:

Intel sponsored the International Science & Engineering Fair, which is a competition for high school students and their STEM projects. For nearly a decade, Intel had been empowering some of the greatest scientific achievements across the globe, and wanted to promote that story in a powerful campaign. Our task was to craft an impactful story around these efforts and then share that narrative with global audiences.

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Solution:

We created a powerful, emotionally resonant documentary film series that followed select ISEF finalists on their journey from local science fairs to the global stage. By spotlighting their personal stories—moments of failure, discovery, and triumph—we humanized the impact of STEM education and Intel’s role in nurturing innovation. Visually cinematic and narrative-driven, the film captured the raw intensity of young minds solving real-world problems.

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To amplify its reach, we developed a unique distribution strategy: premiering the film at international film festivals and educational summits, followed by a targeted digital rollout through YouTube, educator networks, and science influencers. We ran localized social ad campaigns that drove engagement in key markets. The result was not just viewership, but conversation—sparking dialogue about youth innovation, equity in STEM, and the future of global problem-solving.